Comments on: Marketing Will Kill Federated Identity on the Web http://www.cigital.com/justice-league-blog/2009/03/18/marketing-will-kill-federated-identity-on-the-web/ Sun, 13 May 2012 16:44:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Marinus http://www.cigital.com/justice-league-blog/2009/03/18/marketing-will-kill-federated-identity-on-the-web/#comment-149 Marinus Fri, 20 Mar 2009 11:26:23 +0000 http://www.cigital.com/justiceleague/?p=151#comment-149 If they can overcome their fear of losing control it can work. If they can overcome their fear of losing control it can work.

]]> By: gunnar http://www.cigital.com/justice-league-blog/2009/03/18/marketing-will-kill-federated-identity-on-the-web/#comment-148 gunnar Thu, 19 Mar 2009 19:39:58 +0000 http://www.cigital.com/justiceleague/?p=151#comment-148 all relevant points, but mostly just good ol integration friction that will get solved over time. business is more than just marketing. business' take on a lot of risk and expense to be an Internet IdP, and most probably get little return. its better for most to simply be the SP. also nothing precludes an IdP giving the marketing people some data as well, like how Amex shares data with merchants about customer habits. good thing is you only need two or three players to act as IdP and then the SPs ride the light. whole foods, target, and your gas station don't need to issue you your credit cards, but they enjoy processing the transaction and taking money out of your account and putting it in their own all relevant points, but mostly just good ol integration friction that will get solved over time. business is more than just marketing. business’ take on a lot of risk and expense to be an Internet IdP, and most probably get little return. its better for most to simply be the SP. also nothing precludes an IdP giving the marketing people some data as well, like how Amex shares data with merchants about customer habits.

good thing is you only need two or three players to act as IdP and then the SPs ride the light. whole foods, target, and your gas station don’t need to issue you your credit cards, but they enjoy processing the transaction and taking money out of your account and putting it in their own

]]> By: Kyle Maxwell http://www.cigital.com/justice-league-blog/2009/03/18/marketing-will-kill-federated-identity-on-the-web/#comment-147 Kyle Maxwell Wed, 18 Mar 2009 15:54:15 +0000 http://www.cigital.com/justiceleague/?p=151#comment-147 I'd like to think that somehow marketers will start to get a clue that federated identity becomes a competitive advantage over other organizations that don't use it. "What? I don't have to sign up and remember ANOTHER password? Sweet, I'm using this site!" BTW, so when will the blog here support OpenID? :) I’d like to think that somehow marketers will start to get a clue that federated identity becomes a competitive advantage over other organizations that don’t use it. “What? I don’t have to sign up and remember ANOTHER password? Sweet, I’m using this site!”

BTW, so when will the blog here support OpenID? :)

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